Session Chair: Pierre Routhier

The media industry is undergoing its most significant structural transformation in decades and the technology decisions being made today will define competitive positioning, operational costs, and audience loyalty for years to come.
This executive-focused 3-hour workshop is designed not for deep technical immersion, but for strategic clarity. Led by industry experts, the session cuts through the complexity of today's most consequential technology trends, from visual quality and codec strategy to IP transition, dynamic facility design, graphics evolution, and cinematic production, and reframes each one as a business decision with measurable consequences.
Participants will leave with a structured framework for evaluating technology investments through the lens of Total Cost of Ownership (TCO), Time to Market, and Global Brand Authority, the metrics that matter most at the leadership level.
No engineering background required. Strategic thinking essential.