Full Name
Orest Sushko
Job Title
Humber Broadcast-Broadband Convergence B²C Lab
Company
Humber Institute of Technology and Advanced Learning
Speaker Bio
Orest Sushko is leading the new Humber Broadcast-Broadband Convergence B²C Lab development at Humber Institute of Technology and Advanced Learning.
A graduate of McMaster and Ryerson Universities, and a Fulbright Specialist, Orest’s work in television and film sound has garnered him an Emmy award, two Emmy nominations, two Genie awards and numerous international recognitions. Orest got his start in audio engineering at Masters Workshop in Toronto working in both music, remote concert recording and post-production disciplines. This was followed by nearly a decade as a senior mixer with Alliance-Atlantis Communications at Casablanca Sound & Picture. In 2005, he accepted an offer as lead re-recording mixer with Todd-AO studios in Los Angeles and spent 6 years working internationally.
Orest’s passion for applied research and development has led to e-commerce industry engagement, including developing functionality of SDK design and architecture incorporating audio processing. Orest currently leads a research team as principal developer in formulating a novel audio watermark technology.
He is excited to be leading the development of Canada’s first ATSC 3.0 Living Lab at Humber College in Toronto. He is keenly interested in leveraging 5G network convergence capabilities with ATSC 3.0 broadcast and designing new content experiences that will move across all media distribution platforms.
A graduate of McMaster and Ryerson Universities, and a Fulbright Specialist, Orest’s work in television and film sound has garnered him an Emmy award, two Emmy nominations, two Genie awards and numerous international recognitions. Orest got his start in audio engineering at Masters Workshop in Toronto working in both music, remote concert recording and post-production disciplines. This was followed by nearly a decade as a senior mixer with Alliance-Atlantis Communications at Casablanca Sound & Picture. In 2005, he accepted an offer as lead re-recording mixer with Todd-AO studios in Los Angeles and spent 6 years working internationally.
Orest’s passion for applied research and development has led to e-commerce industry engagement, including developing functionality of SDK design and architecture incorporating audio processing. Orest currently leads a research team as principal developer in formulating a novel audio watermark technology.
He is excited to be leading the development of Canada’s first ATSC 3.0 Living Lab at Humber College in Toronto. He is keenly interested in leveraging 5G network convergence capabilities with ATSC 3.0 broadcast and designing new content experiences that will move across all media distribution platforms.
Speaking At
TTC 2021 Speaker Type
Roundtable
Topic and Description
Topic: Introduction to ATSC 3.0 / Humber Broadcast-Broadband Convergence B²C Lab
Description: ATSC 3.0 is the next generation terrestrial broadcast system designed from the ground up to improve the television viewing experience and offer new datacasting opportunities to broadcasters. It is the only IP-based system of its kind in the world and is also currently world’s most efficient one-to-many data delivery system. Next Gen TV improvements include higher audio and video quality, improved compression efficiency, robust transmission for reception on both fixed and mobile devices, advanced emergency messaging and more accessibility, personalization and interactivity. Datacasting opportunities can have a wide range of applications from autonomous vehicles and smart cities to distance learning, smart agriculture and more.
Humber College is leading the way towards the development of Canada’s first Broadcast-Broadband Convergence (B2C) Lab to explore multisectoral data delivery applications enabled by ATSC 3.0 The standard runs on an IP backbone and shares a common base clock with 5G networks so it can be easily integrated to improve broadcast mobility and convergence use-cases with 5G delivery. Humber’s research will include OTA broadcast and datacast applications across global data delivery standards providing seamless integration with fixed and mobile devices across any content environment. The 3.0 standard and its convergence capabilities with other data delivery networks can play a significant role in shaping how industries beyond broadcasting can be digitally transformed.
The B2C Lab will be the first R&D test bed in North America equipped with both an ATSC 3.0 broadcast ecosystem and 5G core network. The core mission of the B2C Lab is to position Humber as a leader in ATSC 3.0 convergence technology research and development, creating services and solutions for industry that will foster the potential of a true heterogenous communications network for data delivery incorporating the best of standards technologies.
This roundtable session will present a high-level introduction of the standard as well as an overview of the Humber Broadcast-Broadband Convergence (B2C) Lab development. The discussion will include the benefit of industry partner engagement to explore the 3.0 standard and convergence applications with 5G with the lab.
Description: ATSC 3.0 is the next generation terrestrial broadcast system designed from the ground up to improve the television viewing experience and offer new datacasting opportunities to broadcasters. It is the only IP-based system of its kind in the world and is also currently world’s most efficient one-to-many data delivery system. Next Gen TV improvements include higher audio and video quality, improved compression efficiency, robust transmission for reception on both fixed and mobile devices, advanced emergency messaging and more accessibility, personalization and interactivity. Datacasting opportunities can have a wide range of applications from autonomous vehicles and smart cities to distance learning, smart agriculture and more.
Humber College is leading the way towards the development of Canada’s first Broadcast-Broadband Convergence (B2C) Lab to explore multisectoral data delivery applications enabled by ATSC 3.0 The standard runs on an IP backbone and shares a common base clock with 5G networks so it can be easily integrated to improve broadcast mobility and convergence use-cases with 5G delivery. Humber’s research will include OTA broadcast and datacast applications across global data delivery standards providing seamless integration with fixed and mobile devices across any content environment. The 3.0 standard and its convergence capabilities with other data delivery networks can play a significant role in shaping how industries beyond broadcasting can be digitally transformed.
The B2C Lab will be the first R&D test bed in North America equipped with both an ATSC 3.0 broadcast ecosystem and 5G core network. The core mission of the B2C Lab is to position Humber as a leader in ATSC 3.0 convergence technology research and development, creating services and solutions for industry that will foster the potential of a true heterogenous communications network for data delivery incorporating the best of standards technologies.
This roundtable session will present a high-level introduction of the standard as well as an overview of the Humber Broadcast-Broadband Convergence (B2C) Lab development. The discussion will include the benefit of industry partner engagement to explore the 3.0 standard and convergence applications with 5G with the lab.
