Full Name
Raymond Thompson
Job Title
Senior Director Partner and Industry Marketing
Company
Avid
Speaker Bio
Ray Thompson is an industry veteran with over 30 years experience in a variety of support, technical, product marketing, sales and business development capacities, focused on the media vertical and an emphasis on delivering tools to assist making the creative process more efficient. A career that started at Avid that has since spanned across multiple fortune 500 and small startup organizations, has given Ray the perspective he has today and the recent experience around end to end IP and cloud based workflows for news, sports, live entertainment and post. Returning to Avid 4 years ago as the Director of Product Marketing for Enterprise and video business units, Ray now serves as the Senior Director of Partner and Industry Marketing for Avid, returning to where it all started, excited to play a small part in moving the industry forward.
Speaking At
TTC 2021 Speaker Type
Roundtable
Topic and Description
Gold Showcase Topic: Looking forward: Trends in Post and Broadcast
Description: As the pandemic subsides in many regions around the world and production returns, there are many aspects of what was once inherent in how content was produced that changed due to the lockdowns necessary, which caused media companies to pivot adopting new production processes using existing technologies that were not only effective but changed significantly how media companies are moving forward. Acceleration in the move to as a service and OpEx business models away from CapEx, broader adoption of IP, building out to better support a distributed workforce, changing thoughts around real estate and physical space, and an acceleration in the move to the cloud are just some of the trends changing how media companies are approaching their futures. What was once thought to be a long term process has been condensed and in this session we will share what it is we are seeing and discuss some of the key technologies being adopted as part of this shift in the market.
Description: As the pandemic subsides in many regions around the world and production returns, there are many aspects of what was once inherent in how content was produced that changed due to the lockdowns necessary, which caused media companies to pivot adopting new production processes using existing technologies that were not only effective but changed significantly how media companies are moving forward. Acceleration in the move to as a service and OpEx business models away from CapEx, broader adoption of IP, building out to better support a distributed workforce, changing thoughts around real estate and physical space, and an acceleration in the move to the cloud are just some of the trends changing how media companies are approaching their futures. What was once thought to be a long term process has been condensed and in this session we will share what it is we are seeing and discuss some of the key technologies being adopted as part of this shift in the market.
