Full Name
Jim Morrison
Job Title
Senior Engineer
Company
CBC / Radio-canada
Speaker Bio
Jim’s is a senior member of Rogers Sports & Media’s media architect team. Jim’s key accomplishments started with RSM’s successful launch UHD sports coverage in 2016, an industry first for major league sports in Canada.
From there, Jim moved onto assisting with Roger’s on-going foray into all things IP, with an IP based “modernized” broadcast centre with master control, launched in 2018, and more recently with a build out of a new state of art sports production facility that includes 2 new studios, supporting video & audio control rooms, along with corresponding long form edit, Post Audio and PAM facilities, current under construction.
Jim’s was also involved with Roger’s successful deployment of their updated sports news edit system, which was concurrently deployed along with an enterprise MAM as part of RSM’s pivotal Media Supply Chain and Post Modernization project, both of which launched in 2019.
Jim is actively involved in the review and analysis of the “Industry Trend” and how they can be applied to RSM various business’s with the focus on “all things digital”.
Prior to Rogers, Jim spent 7 years with Bell Media/CTV as Senior Director, TV Engineering, Planning, Projects and Network, which included managing the project groups responsible for capital budgets and deploying all the good stuff needed to make and distribute content.
Other key past projects include the Vancouver and London Olympics’ broadcast centre and venue builds, and similarly for the Centennial Olympic Games in Atlanta.
Jim is a Professional Engineer, and a member of the SMPTE and the IEEE.
From there, Jim moved onto assisting with Roger’s on-going foray into all things IP, with an IP based “modernized” broadcast centre with master control, launched in 2018, and more recently with a build out of a new state of art sports production facility that includes 2 new studios, supporting video & audio control rooms, along with corresponding long form edit, Post Audio and PAM facilities, current under construction.
Jim’s was also involved with Roger’s successful deployment of their updated sports news edit system, which was concurrently deployed along with an enterprise MAM as part of RSM’s pivotal Media Supply Chain and Post Modernization project, both of which launched in 2019.
Jim is actively involved in the review and analysis of the “Industry Trend” and how they can be applied to RSM various business’s with the focus on “all things digital”.
Prior to Rogers, Jim spent 7 years with Bell Media/CTV as Senior Director, TV Engineering, Planning, Projects and Network, which included managing the project groups responsible for capital budgets and deploying all the good stuff needed to make and distribute content.
Other key past projects include the Vancouver and London Olympics’ broadcast centre and venue builds, and similarly for the Centennial Olympic Games in Atlanta.
Jim is a Professional Engineer, and a member of the SMPTE and the IEEE.
Speaking At
TTC 2021 Speaker Type
Roundtable
Topic and Description
Roundtable Topic: The Future of the Cloud: Where we were, where we are, and where we’re going.
Description: The NAB Show of 2019 felt like the coming out party for “the cloud”, with AWS leading the charge. Cloud platforms seemed poised to be all things to all applications. But in the time since then we have seen competition, specialization, and new threats to infrastructure and networks. If technology maintains its better, faster, cheaper trajectory, what does that mean for the future of the cloud as we know it today? Will it allow niche players to thrive? Or will only the strong survive? Will we build our own “clouds” using open source code and COTS hardware? Could a swing back to on-prem be in the works?
Description: The NAB Show of 2019 felt like the coming out party for “the cloud”, with AWS leading the charge. Cloud platforms seemed poised to be all things to all applications. But in the time since then we have seen competition, specialization, and new threats to infrastructure and networks. If technology maintains its better, faster, cheaper trajectory, what does that mean for the future of the cloud as we know it today? Will it allow niche players to thrive? Or will only the strong survive? Will we build our own “clouds” using open source code and COTS hardware? Could a swing back to on-prem be in the works?
