Bryce Button is Director, Product Marketing for AJA Video Systems and shapes marketing messaging and initiatives for AJA’s award-winning line of HDR, Broadcast IP, digital interface, camera, conversion and desktop solutions for the professional video, digital cinema and ProAV markets worldwide. He has worked in production and post production since the mid-1980s. Button joined AJA from Autodesk, has worked for most leading NLE companies over the course of 3 decades and run his own editing facilities for over 15 years. He also has extensive experience as an editor and post production supervisor on films, documentaries, episodic TV and commercials, and is the author of two professional editing books as well as an industry lecturer and educator.