ATSC 1.0 was the world’s first digital television terrestrial broadcast standard, which introduced HDTV, 5.1 channel surround sound and flexible channel uses for multicasting. But the broadcast standard that was once revolutionary in the mid-1990s is now becoming obsolete. It has been eclipsed by new video formats and internet video streaming to smart TVs, phones and tablets. The development of NEXTGEN TV using the new ATSC 3.0 standard once again revolutionizes broadcasting by incorporating the newest video and audio formats, using the most modern audio and video compression technology and adapting internet data protocols. As a standard for both over-the-air Broadcast and Broadband internet delivery, ATSC 3.0 is the future of broadcast television. ATSC 3.0 receivers are now available, and broadcast stations are launching across the US and South Korea.
Who should attend this course
This course is designed for the standards community, engineers, practitioners, content creators and business planners. As they progress through the six course modules, our guests will gain key insights into how the ATSC 3.0 system works, and its new features and capabilities for creating and delivering new and enriched content experiences to audiences.
Developed and facilitated by three visionary industry leaders who have been highly influential and directly involved in the creation of ATSC 3.0, the course will provide an overview of the ATSC 3.0 standard, explain the core technologies that it uses, and highlight its new features and capabilities.